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AdamJaffrey created a boo
08 December 2011
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AdamJaffrey commented on a boo
06 October 2011
Boo 023 - The cost of advertising to the masses
over 1 year ago
“Seth Godin's book is in fact called We Are All Weird: http://sethgodin.typepad.com/seths_blog/2011/09/we-are-all-weird.html.” -
AdamJaffrey commented on a boo
07 September 2011
“Whoops... When referring to my last episode I meant to say "cast 021", not "cast 022". Clearly this is 022.” -
AdamJaffrey followed Documentally
30 August 2011
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AdamJaffrey followed Sm2n
30 August 2011
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AdamJaffrey commented on a boo
29 August 2011
“@sm2n I feel that other aspirational brands can leverage 'some' of the tactics that Apple uses – but they can't copy Apple's strategy verbatim. I guess that's the point that I'm ultimately trying to make. For example, BMW may be able to be especially secretive like Apple and this might build media interest and hype – but I don't think they can be too arrogant or they'll get kickback from consumers. Some aspects are transferable, others are not (and frankly, others you may not want to copy!). Because Apple has built such a strong brand (arguably, the strongest in the world?!) they can leverage it without great consequence. Additionally, some of the tactics they partake in (e.g. arrogance to consumers and competitors, needlessly suing competitors for minor patent 'infringements', etc.) contribute to build Apple's brand. When it comes to Apple, you're definitely either a lover or a hater – there's no middle ground. But they've definitely leveraged, and will continue to leverage, their strong brand image to their advantage! @nickhollowayvox I'm glad I finally made my point clear after 3 boos and 19:15mins! :P” -
AdamJaffrey commented on a boo
29 August 2011
The daring tea lady and the markerteers @AdamJaffrey
almost 2 years ago
“Response boo added: http://audioboo.fm/boos/453490” -
AdamJaffrey commented on a boo
29 August 2011
The daring dinnerlady mincing @AdamJaffrey @nickhollowayvox
almost 2 years ago
“Response boo added: http://audioboo.fm/boos/453490” -
AdamJaffrey commented on a boo
25 August 2011
The daring tea lady and the markerteers @AdamJaffrey
almost 2 years ago
“Interesting take, Nick. I shall ponder some more...” -
AdamJaffrey commented on a boo
18 August 2011
“Excellent! I'll check them out...” -
AdamJaffrey commented on a boo
18 August 2011
Thoughts for the professor of @audioboo @nickhollowayvox
almost 2 years ago
“"Toodle-boo" – love it!” -
AdamJaffrey commented on a boo
18 August 2011
“Fascinating @nickhollowayvox... And thank you for your feedback. Can you link me up to the boos you referred to here within by @documentally and @sm2n?” -
AdamJaffrey followed Nick Holloway
17 August 2011
AdamJaffrey
Adam Jaffrey
Musings from a Monash University marketing student. Adam Jaffrey covers thoughts about business, technology, entrepreneurship and the internet in this short, unscheduled podcast. Visit whoisadamjaffrey.com for more info. Feed by Audioboo.fm.
Melbourne, Australia
AdamJaffrey commented on a boo
10 January 2012
Boo 029 - Productivity, professionalism and addiction to notifications (i.e. narcissism)
AdamJaffrey
over 1 year ago1325998180 Croydon, VIC, Australia