I specialise in ecommerce analytics and optimisation using Google Analytics and similar tools. Particularly keen on the voice of the customer feedback and surveys.
26 June 2012
Tip: never use your own email when setting up admin accounts
23 May 2012
UK EU Cookie Law - no need to panic
24 April 2012
When optimising a site using a/b tests, analytics or usability labs, we need to optimise for micro conversions, not just the final sale.
09 December 2011
Why you should use Goals in Google Analytics
05 December 2011
What? No Goals? The real truth about Google Analytics
29 November 2011
Using Google Analytics to Monitor Checkout Abandon Rates at Each Stage
Anchoring and the paradox of choice: make it easy to choose or I won't buy...
22 June 2011
Consultants, mentors or counsellors...
20 June 2011
almost 2 years
15 June 2011
Group gifting -- so much easier on line
14 June 2011
Ecommerce is about products not checkout funnels