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Timlb

Tim Leighton-Boyce

I specialise in ecommerce analytics and optimisation using Google Analytics and similar tools. Particularly keen on the voice of the customer feedback and surveys.

London, UK

http://www.cxfocus.com

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  • Timlb created a boo

    26 June 2012

    Done that differently
    play
    Timlb

    Tip: never use your own email when setting up admin accounts

    0:00 / 3:31
    It's always tempting to use your own email address when you're setting up a test account on some new service. But doing that will come ba...
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  • Timlb created a boo

    23 May 2012

    Google Analytics Cookies 2
    play
    Timlb

    UK EU Cookie Law - no need to panic

    0:00 / 3:20
    The fuss about the cookie law is a storm in a tea cup. Some companies may even be spreading fear of prosecution to sell their systems. Do...
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  • Timlb followed Paul Boag

    24 April 2012

    Boagworld

    Paul Boag

    Don't have time to listen to podcasts? Want to keep up on web design latest best practice? Then this podcast is for you. Posted multiple times a week, these quick tips give you useful advice that can be instantly applied to make your site better.

    561 boos / 500 followers

  • Timlb created a boo

    24 April 2012

    play
    Timlb

    When optimising a site using a/b tests, analytics or usability labs, we need to optimise for micro conversions, not just the final sale.

    0:00 / 3:20
    Whatever the system we use, it's very tempting to optimise our sites for the final conversion: the sale. It seems obvious that we should ...
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  • Timlb created a boo

    09 December 2011

    play
    Timlb

    Why you should use Goals in Google Analytics

    0:00 / 4:45
    I've been surprised to discover that many ecommerce sites don't use goals in Google Analytics. Somebody asked me why they should both...
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  • Timlb created a boo

    05 December 2011

    play
    Timlb

    What? No Goals? The real truth about Google Analytics

    0:00 / 3:23
    Loads of sites have Google Analytics installed. But how many actually use it? At last week's ECMOD show for catalogue, mail order and ...
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  • Timlb created a boo

    29 November 2011

    Dashboard 300b
    play
    Timlb

    Using Google Analytics to Monitor Checkout Abandon Rates at Each Stage

    0:00 / 2:02
    Here's a simple way of spotting problems with each stage of your checkout in one glance. The key is to make a series of micro-funnels in ...
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  • Timlb created a boo

    29 November 2011

    play
    Timlb

    Anchoring and the paradox of choice: make it easy to choose or I won't buy...

    0:00 / 2:10
    Like so many online shoppers, I could not decide which item to buy when I was faced with a lot of choices. But at least my researches...
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  • Timlb created a boo

    22 June 2011

    play
    Timlb

    Consultants, mentors or counsellors...

    0:00 / 1:42
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  • Timlb commented on a boo

    20 June 2011

    97.1233
    Timlb
    play

    Group gifting -- so much easier on line

    Timlb

    almost 2 years ago1308158812

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    1 comment
    “There's a video showing an example of group gifting here: http://youtu.be/yYyp0vUwtH0”
  • Timlb created a boo

    15 June 2011

    play
    Timlb

    Group gifting -- so much easier on line

    0:00 / 1:37
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    • Timlb There's a video showing an example of group gifting here: http://youtu.be/yYyp0vUwtH0
  • Timlb created a boo

    14 June 2011

    play
    Timlb

    Ecommerce is about products not checkout funnels

    0:00 / 1:16
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