Hi Terry, hope you're well. Gone Too Soon is a great website and there's plenty of things that you can do, you should take a look at the high profile things that have worked and haven't worked for the likes of the big names who have passed away and start your PR plan from looking at mistakes the media have made and the good that the media have done in the past. Lots of love and best wishes, Rachel McAlley (LadyRach) XoXo