This is one of a series of five commercials we developed for use on April 1st only. The planning for this little "prank" began in the fall of 2009, when the idea occurred to me that Don's customers might enjoy a bit of levity. Don read the copy straight - with no nonverbal cues that the spot was in jest, until the very end when he says, "...and Happy April First from all of us at Howard Hughes."
Is it coincidental that his private letter sale a few weeks letter hit a startling new record, 25% over the previous high mark? I don't believe so. I think it was the law of reciprocity at work. But that's just me.
Is it coincidental that his private letter sale a few weeks letter hit a startling new record, 25% over the previous high mark? I don't believe so. I think it was the law of reciprocity at work. But that's just me.