Spot on Paul. I don't think the majority of people or businesses who set up social media realise the commitment it takes. Yes it take up time, yes you have to be interactive just as you would at a face to face networking or social event - however bearing in mind that social media gives you a "global" presence then surely it has to be worth it.
Good advice - you have got to commit and go for it. However, I believe that a lot of businesses appear to be lacking in commitment to social media because they don't know how to use it. It's no good just being aware that you should be using Twitter and Facebook ect - you have to know how to use it. As someone who's fairly new to using social media, I learnt this the hard way. Training is key, so that you understand what you can do with Twitter, Facebook, Linked In etc and how to actually do it. It's something I invested in and it was worth every penny.
Training is key, so that you understand what you can do with Twitter, Facebook, Linked In etc and how to actually do it. It's something I invested in and it was worth every penny.