I am so impressed with the radio campaign you put together for my store's liquidation sale. You (and Darci) exceeded my expectations beyond anything I could have imagined! People lined up at the doors and at 6:00 a.m. they flooded the store like I have never seen before. After about 15 minutes, two lines began to form at the checkouts and, within 30 minutes, long lines were queued around the perimeter of the store. In the first two hours we sold half of our inventory. I know that our success was the direct result of advertising with you because we only advertised that we were opening at 6:00 a.m. the day before the sale with your radio ads and on our readerboard.
I want to especially thank you for reviving the old 'Rod and Darci' routine so that we could go out of business in the style we came into it. I think it gave our customers a reminiscent smile and reluctant farewell to the end of not just our video store, but to the end of an era where Friday nights were spent with our neighbors roaming the isles of Video Quest looking for a good movie and visiting about the kids.
Rod,
I am so impressed with the radio campaign you put together for my store's liquidation sale. You (and Darci) exceeded my expectations beyond anything I could have imagined! People lined up at the doors and at 6:00 a.m. they flooded the store like I have never seen before. After about 15 minutes, two lines began to form at the checkouts and, within 30 minutes, long lines were queued around the perimeter of the store. In the first two hours we sold half of our inventory. I know that our success was the direct result of advertising with you because we only advertised that we were opening at 6:00 a.m. the day before the sale with your radio ads and on our readerboard.
I want to especially thank you for reviving the old 'Rod and Darci' routine so that we could go out of business in the style we came into it. I think it gave our customers a reminiscent smile and reluctant farewell to the end of not just our video store, but to the end of an era where Friday nights were spent with our neighbors roaming the isles of Video Quest looking for a good movie and visiting about the kids.
Thank you!
Carmel
RodSchwartz over 2 years ago