Audioboo / Super Bowl Sunday means more than gridiron action, as advertisers aired TV spots aimed at creating buzz. AP correspondent Matt Small reports.

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Super Bowl Sunday means more than gridiron action, as advertisers aired TV spots aimed at creating buzz. AP correspondent Matt Small reports.

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Next: The Green Bay Packers weren't last night's only Super Bowl winners. A number of advertisers scored big off the gridiron. AP correspondent Matt Small reports.

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The Green Bay Packers weren't last night's only Super Bowl winners. A number of advertisers scored big off the gridiron. AP correspondent Matt Small reports.

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Super Bowl advertiser Volkswagen hopes to create some buzz among both auto enthusiasts and Star Wars fans with one of its ads. AP correspondent Matt Small reports.

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