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What? No Goals? The real truth about Google Analytics

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Loads of sites have Google Analytics installed. But how many actually use it?
At last week's ECMOD show for catalogue, mail order and ecommerce merchants in the UK I offered to show retailers how to set up Custom Dashboards for their checkout goals in GA. But it turned out that there weren't any goals to add... #checkout #ecommerce #goals #GoogleAnalytics #ecmod
over 1 year ago