Just to explain, I didn't put the actual radio report onto the phone - you can't yet upload an existing waveform - I just recorded it again direct into the phone. I'm playing around with AudioBoo as a new means of distributing some of my radio output.
I have a presentation somewhere from Advertising.com (owned by AOL/Time Warner) who promote their behavioral targeting technology as a means to target banner adverts across the web - this being achieved by pixels (cookies) being downloaded to your browser.
They create profiles of users who visit certain types of websites (mainly female etc) then by interest (holiday's) to serve the best matching creative - so when Mrs A. hops onto ebay she gets served banners about holidays with creative designed for women.
Phorm seems to be the next level of sophistication by learning your search patterns and thus allowing advertisers to bid on keywords that broadly match your terms so that if I have Googled 'lawn mowers' in the last 24 hours and I visit say multimap - i'll get ads from Flymo
As a digital marketeer I love this and as a consumer I have no problem so long as my details are not stored anywhere. Afterall as I register with sites I don't know and purchase I am constently sharing my personal details with strangers.
They create profiles of users who visit certain types of websites (mainly female etc) then by interest (holiday's) to serve the best matching creative - so when Mrs A. hops onto ebay she gets served banners about holidays with creative designed for women.
Phorm seems to be the next level of sophistication by learning your search patterns and thus allowing advertisers to bid on keywords that broadly match your terms so that if I have Googled 'lawn mowers' in the last 24 hours and I visit say multimap - i'll get ads from Flymo
As a digital marketeer I love this and as a consumer I have no problem so long as my details are not stored anywhere. Afterall as I register with sites I don't know and purchase I am constently sharing my personal details with strangers.
Give me a better targeted experience any day.
@MylesDavidson