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This is what I keep trying to push at the company I work for. However, the advantages of opening up communication and adding transparency aren't easily measured monetarily. It also really scares the folks in marketing - the whole idea of letting people within your company speak on its behalf.
Granted, the company Im at does use Twitter and FB, but it's a tightly controlled communication channel that does nothing more than to give off the impression that 'we are a forward thinking company'. Which, sadly, we aren't.
I think it really comes down to the fact that so few companies are capable of adding that layer of objective transparency, because so few of them have nothing to hide.
about 5 years ago