It is hard to tell what they are thinking since their main page here in the U.S. still has that stupid animated flash movie that boasts the latest special deal. Their corporate page bears no reference to their current problem. http://www.dominosbiz.com/Biz-Public-EN/Site+Content/index.html
I think this is a golden opportunity for Domino's to shine a bright light on a fear consumers have about the reality of food hygiene practices in the industry. They can begin detailing the steps they will take to truly become a leader in that market, from food handling and verification measures, oversight procedures, etc.---all the sorts of things we as consumers hope food handlers and preparers are doing. They can't solve it at once, but they can begin building a better model.
I think this is a golden opportunity for Domino's to shine a bright light on a fear consumers have about the reality of food hygiene practices in the industry. They can begin detailing the steps they will take to truly become a leader in that market, from food handling and verification measures, oversight procedures, etc.---all the sorts of things we as consumers hope food handlers and preparers are doing. They can't solve it at once, but they can begin building a better model.