Boos tagged #appleinc

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Sair

Siri - The Now Show 6 Jul 12

0:00 / 3:49

Excerpt from BBC Radio 4's 'The Now Show' about (the UK version of) #Siri (#iPhone 's personal assistant).

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hifigeorge, Sair like this.

macolgan Brilliant Sarah lol. Got any more like this :)
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AdamJaffrey

Boo 020 - Further clarification to boo 018, and response to @NickHollowayVox & @sm2n

0:00 / 9:55

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AdamJaffrey @sm2n I feel that other aspirational brands can leverage 'some' of the tactics that Apple uses – but they can't copy Apple's strategy verbatim. I guess that's the point that I'm ultimately trying to make. For example, BMW may be able to be especially secretive like Apple and this might build media interest and hype – but I don't think they can be too arrogant or they'll get kickback from consumers. Some aspects are transferable, others are not (and frankly, others you may not want to copy!). Because Apple has built such a strong brand (arguably, the strongest in the world?!) they can leverage it without great consequence. Additionally, some of the tactics they partake in (e.g. arrogance to consumers and competitors, needlessly suing competitors for minor patent 'infringements', etc.) contribute to build Apple's brand. When it comes to Apple, you're definitely either a lover or a hater – there's no middle ground. But they've definitely leveraged, and will continue to leverage, their strong brand image to their advantage! @NickHollowayVox I'm glad I finally made my point clear after 3 boos and 19:15mins! :P

NickHollowayVox thanks Adam, the penny dropped for me with your final sentence "Apple has built a very strong brand and now they can leverage it".

sm2n Thanks for this. Do other aspirational brands have the option to use the same tactics as Apple, if they have a similar aspirational position in their own markets? I'm thinking of BMW for example. You used the example of Dell. Are your arguments limited only to the markets Apple operate in?
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Sair

#AppyNewYear - Pocket & Newsify

0:00 / 2:07

http://newsify.co http://getpocket.com ------------- #AppyNewYear #AppleInc

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Sair

Appy New Year

0:00 / 1:27

#appynewyear #AppleInc Showcasing daily some of my favourite iphone, iPad and Mac App Store apps. If you'd like to join in please use h...

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RoderickWortham

Snow Leopard Impressions

0:00 / 3:18

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Sair

#AppyNewYear - xPad, Unclutter & SnapNDrag

0:00 / 6:24

Chosen at random, 3 apps I use on my MacBook Pro. #AppleInc

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omaniblog likes this.
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AdamJaffrey

Boo 019 - Clarification to last episode (boo 018)

0:00 / 4:12

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NickHollowayVox http://audioboo.fm/boos/449937-the-daring-tea-lady-and-the-markerteers-adamjaffrey
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AdamJaffrey

Boo 018 - Apple is an anomaly

0:00 / 5:08

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Sair

#AppyNewYear - Screenium & Audio Hijack Pro

0:00 / 1:37

Screenium: http://www.syniumsoftware.com/screenium/ Audio Hijack Pro: http://www.rogueamoeba.com/audiohijackpro/ #AppyNewYear #Ap...

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Sair Thanks Mac. I am ashamed to say I have not been listening to followed boos since about mid-December and I haven't checked direct message boos yet although I know there are a couple. I really must get organised. I am on the sick again - depression and anxiety - so I will get around to listening/replying to everyone's boos - public and private - eventually. Hhhhhappy New Year!

macolgan Great tips Sarah .. Plus fun idea your " appy new year" series.
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Sair

#Appy New Year - RapidWeaver & Units

0:00 / 5:08

#RapidWeaver website creation/publishing software for mac ------- #Units #iPhone app --------- #appynewyear #AppleInc

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