LAHornbogenSpot on Paul. I don't think the majority of people or businesses who set up social media realise the commitment it takes. Yes it take up time, yes you have to be interactive just as you would at a face to face networking or social event - however bearing in mind that social media gives you a "global" presence then surely it has to be worth it.
ATCKarenGood advice - you have got to commit and go for it. However, I believe that a lot of businesses appear to be lacking in commitment to social media because they don't know how to use it. It's no good just being aware that you should be using Twitter and Facebook ect - you have to know how to use it. As someone who's fairly new to using social media, I learnt this the hard way.
Training is key, so that you understand what you can do with Twitter, Facebook, Linked In etc and how to actually do it. It's something I invested in and it was worth every penny.
PhilwtvI have seen alot of examples of this Recently Paul and yes, your absolutley spot on
southwarktalkingnewsI don't remember where I found this, it might have been http://javascript.internet.com/
<script type="text/javascript">
var isnetscape=(navigator.appName=="Netscape");
key = new Array;
key['se'] = 'javascriptfunction()' //whatever this does
key['xy'] =
// other keyboard commands here
var keybuffer="";
function bootup() {
document.onkeypress = getkeyinput;
function getkeyinput(keyStroke) {
eventChooser = (isnetscape) ? keyStroke.which : event.keyCode;
var which = String.fromCharCode(eventChooser).toLowerCase();
keybuffer += which;
for (var i in key) if (keybuffer == i) {
eval(key[i])
keybuffer = "";
}
var matches = 0;
var kbLength = keybuffer.length;
for (var i in key)
if (keybuffer == i.substr(0,kbLength)) matches++;
if (matches == 0) {
keybuffer = "";
}
}
}
window.onload=bootup;
</script>
</head>
<body>
.........
darekrossmanThis is what I keep trying to push at the company I work for. However, the advantages of opening up communication and adding transparency aren't easily measured monetarily. It also really scares the folks in marketing - the whole idea of letting people within your company speak on its behalf.
Granted, the company Im at does use Twitter and FB, but it's a tightly controlled communication channel that does nothing more than to give off the impression that 'we are a forward thinking company'. Which, sadly, we aren't.
I think it really comes down to the fact that so few companies are capable of adding that layer of objective transparency, because so few of them have nothing to hide.