paradiseroasterI agree it doesn't make much sense to bid higher for the 1st lot vs. something lower priced of the same coffee. Looking at the auction now, and there is a difference of about $2000 between the highest bid Mario Carnival lot and the lowest bid Mario Carnival lot. To me it seems irrational, but I wonder if the high bidder is doing it purposefully knowing the the 1st lot will probably be listed 1st on all PR materials and therefore get them more attention. I couldn't justify paying that much more for a little PR, but I bet someone would.