digitalmarketingI agree that content is so very important and it is what Google want but I also believe SEO is important especially link building. Two pieces of great copy with the same target audience will rank differently if one has spent time doing a little SEO and building links to it and the other hasn't.
nivuI think you're absolutely right when you say that a site should reflect a mision statement. I don't agree with you on leaving the mision statement out. I look for them to see how a company is different. Are they focussing on me, the customer or are they focussing on great products? It is open for debate whether one would need a mission statement for that. I find it a useful tool in the cases I just gave an example of.
joffThanks Paul, We've just been going through the process of simplifying copy from our latest mailout. At the same time helping a client decide what content *needs* to be copied across from their old site. Not an easy job mind!