ColtSeaversInteresting move indeed - and I would say fruitless.
Without being too cynical about things, I reckon they'd have had more chance of 'saving their bacon' calling it Jade Flu. Or Diana flu, Hope that's not in bad taste, it's meant humourously.
Second thougts, if your going to change the name of something that the whole worlds Population is bound to take an interest in, call it Oppressive Regime Flue & raise a bit of awareness of 2 issues at once :P
More seriously, maybe they should have embraced Web 2 - new web site and all, it could be called ahiai.oo > serious phonetic potential. At least thats the noise i male when i have manflu.