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play0:00 / 1:00RodSchwartz likes this.
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RodSchwartz Rod, I am so impressed with the radio campaign you put together for my store's liquidation sale. You (and Darci) exceeded my expectations beyond anything I could have imagined! People lined up at the doors and at 6:00 a.m. they flooded the store like I have never seen before. After about 15 minutes, two lines began to form at the checkouts and, within 30 minutes, long lines were queued around the perimeter of the store. In the first two hours we sold half of our inventory. I know that our success was the direct result of advertising with you because we only advertised that we were opening at 6:00 a.m. the day before the sale with your radio ads and on our readerboard. I want to especially thank you for reviving the old 'Rod and Darci' routine so that we could go out of business in the style we came into it. I think it gave our customers a reminiscent smile and reluctant farewell to the end of not just our video store, but to the end of an era where Friday nights were spent with our neighbors roaming the isles of Video Quest looking for a good movie and visiting about the kids. Thank you! Carmel
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GraceBroadcast.com FFA is the world's largest rural youth organization: There are 523,309 members in 7,487 chapters across the United States, Puerto Rico and the Virgin Islands. Our upbeat FFA salutes and free sales kit will make it unbelievably easy for you to sell sponsorships and profitably promote your local FFA chapter(s).
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play0:00 / 1:00RodSchwartz likes this.
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RodSchwartz This is the second in a series of patient testimonials I am producing for Clearview Eye Clinic. The voices are those of patient Meredith, nurse Rhonda, and ophthalmologist Dr.David Leach. Meredith's story has a different emotional coloring from Rod's (another Rod), lighter and more perky, but equally engaging. David Ogilvy famously said that Truth is Better than Creativity. Hopefully these stories resonate accordingly.
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play0:00 / 1:00Our Salute to Our Armed Forces is designed to help listeners and advertisers in your community convey their appreciation and support for ...
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GraceBroadcast.com These salutes may be run any time throughout the year, but are especially appropriate during May, National Military Appreciation Month.
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play0:00 / 1:00RodSchwartz likes this.
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RodSchwartz Of the five ads I wrote for this one-day campaign, this was by far and away my favorite - in part, because the combination of words and sounds creates a vivid picture in the listener's mind, and in part because Don played it absolutely straight through the whole spot. Lots of customers called or commented on it, and at least one guy come in to the parts department looking to buy one for his wife! Too funny. Will we do this again next year? Absolutely. Can't wait to brainstorm the new spots.
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GraceBroadcast.com Winter brings increased use of space heaters, fireplaces, candles, holiday lights...and unfortunately, increased numbers of house fires. Here's a way to remind your listeners of some important fire safety issues and tips and attract appropriate advertisers: local insurance agents, heating and electrical contractors, gas and electric utilities, real estate agencies, and hardware and building supply stores. Don't forget to offer a package to your local fire department, community health care and emergency services, too. Every community-minded business is a prospect.
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RodSchwartz With another arctic front advancing upon us, bringing bitterly cold temperatures and several inches of new snow, it's time to air this spot I put together for the Pullman Grange Supply.
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