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play0:00 / 4:47
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adamqureshi i have an e-commerce prospect right now , they want to "revamp" their commerce site thanks paul for this article will there be a chapter on e-commerce in your book , when it's finally released when ever that may be ? ! thanks paul
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rb3m Yes, one has to be careful when it comes to reading or hearing success stories or examples of how other people have done it. The circumstances, context and goals will not always be the same. Although there are always lessons that you can learn from other people's experiences, applying those lessons will be different each time.
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lyndabewley Surely what the users want to do is to consume the content (which is what the BBC soes - make content) so the content is what the site has to be structured around. To ignore that would be to miss the fact that the BBC has pre-existing structures/channels/brands which pre-exist outside the site which the user will be using to find/categorise the content. The only alternative action required on the site would be to find the content by category, rather than by 'channel'.
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