gregmcqueenHere's a link on Wikipedia explaining,"Janteloven." It's commonly referred to here in Denmark when someone appears to put themselves above others in some way, and, during my workshop it actually came out as part of the reason some found it hard to share on social media. They felt they didn't want to put themselves above others and appear to show off ... which, ironically, is that last thing most people are doing when using social media.
You can also connect with @povlhenningsen who organised the session on Twitter.
