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play0:00 / 22:37Adaptability is the most important human trait. This excerpt from Max Mckeown's book examines neural plasticity, how hard it is to say yo... -
play0:00 / 3:46Excerpt from The Strategy Book by Max Mckeown. Available in paperback, kindle and ibooks format. This is a master class in strategic thin... -
play0:00 / 4:25Alan Jordan, CEO of Bookbuzz, reviews Adaptability on www.newstalk.ie with Chris Donoghue. -
play0:00 / 1:53You can't create brilliant strategy without becoming a strategic thinker. In this excerpt from the best-selling The Strategy Book, Mckeow... -
play0:00 / 4:54"Strategy is about shaping the future. That's the best definition I can give you; and the reason that we are interested. As a strategist,... -
play0:00 / 1:29"However beautiful the strategy, you should occasionally look at the results" - Winston Churchill -
play0:00 / 1:01"Strategy is not the same thing as strategy tools or models. Yet, it's useful to know what they are so you can deal effectively with corp... -
play0:00 / 1:51"The power in strategy is in shaping your future. This means that to be useful, strategy has to work in the real world. Far too many stra... -
play0:00 / 2:31"Strategy is about getting to where you'd like to be, or at least making the most of where you are. And this is part of what it means to ... -
play0:00 / 2:18"At some point, you will want to create your strategy for getting from where you are to where you would like to be. Even if you are entir...