I specialise in ecommerce analytics and optimisation using Google Analytics and similar tools. Particularly keen on the voice of the customer feedback and surveys.
Tip: never use your own email when setting up admin accounts
UK EU Cookie Law - no need to panic
When optimising a site using a/b tests, analytics or usability labs, we need to optimise for micro conversions, not just the final sale.
Why you should use Goals in Google Analytics
What? No Goals? The real truth about Google Analytics
Using Google Analytics to Monitor Checkout Abandon Rates at Each Stage
Anchoring and the paradox of choice: make it easy to choose or I won't buy...
Consultants, mentors or counsellors...
Group gifting -- so much easier on line
Ecommerce is about products not checkout funnels