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Timlb

Tim Leighton-Boyce

I specialise in ecommerce analytics and optimisation using Google Analytics and similar tools. Particularly keen on the voice of the customer feedback and surveys.

London, UK

http://www.cxfocus.com

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  • Done that differently
    play
    Timlb

    Tip: never use your own email when setting up admin accounts

    0:00 / 3:31
    It's always tempting to use your own email address when you're setting up a test account on some new service. But doing that will come ba...
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  • Google Analytics Cookies 2
    play
    Timlb

    UK EU Cookie Law - no need to panic

    0:00 / 3:20
    The fuss about the cookie law is a storm in a tea cup. Some companies may even be spreading fear of prosecution to sell their systems. Do...
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  • play
    Timlb

    When optimising a site using a/b tests, analytics or usability labs, we need to optimise for micro conversions, not just the final sale.

    0:00 / 3:20
    Whatever the system we use, it's very tempting to optimise our sites for the final conversion: the sale. It seems obvious that we should ...
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  • play
    Timlb

    Why you should use Goals in Google Analytics

    0:00 / 4:45
    I've been surprised to discover that many ecommerce sites don't use goals in Google Analytics. Somebody asked me why they should both...
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  • play
    Timlb

    What? No Goals? The real truth about Google Analytics

    0:00 / 3:23
    Loads of sites have Google Analytics installed. But how many actually use it? At last week's ECMOD show for catalogue, mail order and ...
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  • Dashboard 300b
    play
    Timlb

    Using Google Analytics to Monitor Checkout Abandon Rates at Each Stage

    0:00 / 2:02
    Here's a simple way of spotting problems with each stage of your checkout in one glance. The key is to make a series of micro-funnels in ...
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  • play
    Timlb

    Anchoring and the paradox of choice: make it easy to choose or I won't buy...

    0:00 / 2:10
    Like so many online shoppers, I could not decide which item to buy when I was faced with a lot of choices. But at least my researches...
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  • play
    Timlb

    Consultants, mentors or counsellors...

    0:00 / 1:42
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  • play
    Timlb

    Group gifting -- so much easier on line

    0:00 / 1:37
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    • Timlb There's a video showing an example of group gifting here: http://youtu.be/yYyp0vUwtH0
  • play
    Timlb

    Ecommerce is about products not checkout funnels

    0:00 / 1:16
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