Research by Marketing Signals revealed that 90% of eCommerce startups fail within their first 120 days. While there are many reasons for this, poor sales are a key factor. If you’re struggling to sell online, onsite sales training courses say you could be making one (or more) of these deadly mistakes.
A slow-loading site
Studies show that if your site takes over 3 seconds to load, customers will jump ship. So, analyze your site’s speed. If it misses the 3-second target, here are a few ways to boost the speed:
- Use a content delivery network (CDN).
- Compress images by reducing the file size.
- Reduce server response time by using a caching plugin.
- Compress your website with gzip.
Not designing your site for mobile devices
Mobile devices account for over 60% of all web traffic. So, if your site isn’t mobile-friendly, you’re missing out on a huge chunk of potential customers. To optimize your site for mobile use, onsite sales trainers suggest:
- Using responsive design techniques.
- Avoid huge blocks of text and use large font sizes and buttons.
- Making navigation clear.
- Adding pop-ups sparingly.
Not optimizing your website for conversion
Companies often spend a lot of time, money, and energy on driving traffic to their site. However, if you’re not intentionally converting that traffic into sales, then you’re losing out on revenue. To increase your conversion rate, consider:
- Using persuasive copy to convince visitors to buy from you.
- Including strong calls to action (CTAs) on every page.
- Having a clear value proposition on your homepage.
- Creating a positive user experience.
Starting an eCommerce business is both challenging and rewarding. By paying attention to these tips from onsite sales training programs you can boost your bottom line and enjoy more of the rewards.