Getting high-quality leads is a dream all businesses have because it usually means the client will go further down the sales funnel. In lead generation, quality is certainly better than quantity- here are four proven ways to do exactly that.
Enrich Lead Data
If your current lead list is looking rough around the edges and missing key data, then it’s time to enrich data automatically with trustworthy B2B data. A more complete profile means a higher potential of hitting the goal, which is to convert visitors into lifelong customers.
Platforms like AroundDeal have tools that enriches your records with 50+ fields, including company name, title, phone, business email, and more. These things help you get a clearer picture of how to approach them via email or similar mediums.
Update Your List Regularly
Instead of wasting your time sending quality pitches and marketing material to inactive prospects, you may want to see first if they’re active and still interested. Therefore, one of the first things you should do is update and clean your lead data by removing inactive clients and people who no longer have a need.
Add Strong CTAs
CTAs, or call to action are phrases you use to entice visitors to do the action you want, including signing up for your service or making a purchase. These are usually integrated into emails, landing pages, and even content in websites and social media posts. Make sure to hit the right tone and appeal to their base desires to get the intended effect.
Invest in SEO
SEO is always a good idea, especially for online businesses and B2B platforms. Taking the top rank in a search word equals more visitors, traffic, and leads. Creating high-quality content will net you a long list of potential leads that you can sift and enrich as well.