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    You are at:Audioboo » News » Technology » Why Are Tech Giants Interested in the Jewelry Industry?

    Why Are Tech Giants Interested in the Jewelry Industry?

    Renee WilliamsBy Renee WilliamsUpdated:May 29, 2025
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    Why Are Tech Giants Interested in the Jewelry Industry?
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    Whenever we hear the names of big companies like Apple, Amazon, or Google, we always think about gadgets, cloud tech, or AI. It is difficult to even think about jewelry, isn’t it? But now there is a twist: These big tech companies are entering the world of jewelry. And they are not just trying, but they are completely serious. Now the question is: why did these giants suddenly get interested in rings and chains? Let’s see. The reason is not just the fancy look; there is something else.

    Contents

    Smart Jewelry – And It’s Pretty Cool

    Now, jewelry is not just for looking good; it is becoming smart, and big tech companies are taking a full interest in it.

    Today’s new fashion gadgets are not just stylish but also useful. Just think:

    • Rings that check heart rate and sleep
    • Bracelets that unlock the phone
    • Necklaces that have emergency information
    • Earrings that allow you to make payments

    This is not a film; all this is happening for real. Companies like Apple and Samsung are working on this. Why? Because people want their jewelry to be not just beautiful but also useful.

    AI is Changing the Jewelry Game

    Ever thought you could design your dream ring without going to the store? Now it’s possible!

    Tech companies are using AI to let you:

    • Try on more than 100 styles in seconds.
    • Get suggestions based on your style or photo.
    • See how every piece will look on your hand, neck, or ears.
    • You can even get a 3D model made before you buy it.

    This is becoming a game changer for both buyers and jewelers. For customers like you, it means more options and less stress. For tech companies, it’s a smart way to make shopping easy and fun.

    Your Shopping Habits Have Secrets You Don’t Know

    Here’s a secret: Whenever you shop, click, or look at something, you share important information called “data.”

    Big tech companies need to know:

    • How much do you spend
    • What styles and metals do you like
    • When you usually shop
    • And the things you don’t like

    All this information helps them show you things you’ll definitely like at the right time. For example, have you ever seen a 6 carat marquise cut diamond ring appear on the screen when you are planning a proposal? This is not magic; it’s data working for you.

    Blockchain is Making Jewelry More Reliable

    Nowadays, before buying jewelry, people check where it came from and how it was made. Has it caused any harm to human beings or the planet? Now, this is where blockchain technology can help.

    It contains details of the entire process of a diamond, and with a QR scan, you can know instantly, such as:

    • Which mine or lab did it come from
    • How is it cut and polished
    • From where is it being sold

    This information makes shopping even easier and faster, and you get an authentic piece. Tech companies are making further advancements in blockchain, which will be of even more help in the coming times.

    Augmented Reality is the New Dressing Room

    Wondering how this necklace will look on you? Augmented Reality (AR) helps.

    Now, with your phone’s camera, you can:

    • Try on rings and earrings.
    • Match jewelry with your clothes.
    • See even the smallest details clearly.

    And the best part? You can do all this in your own home, in your comfortable clothes. Tech companies love AR because it makes shopping easier, more fun, and more personal.

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    Renee
    Renee Williams

    Renee Williams is an entertainment news writer at Audioboo. She has worked as a writer and producer for various outlets including BET, Vibe, and AOL. Williams graduated from Northwestern University with a degree in journalism.

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