Content repurposing is the process of creating content that has been previously created and then reusing it in a new context. Content repurposing is becoming more important as people become more aware of the need to reuse content. It saves time and money because you don’t have to create new content from scratch.
The process of content repurposing has also been compared to recycling because it has a similar purpose – reuse materials in order to reduce waste.
- Benefits of Content Repurposing
- i. Content repurposing is efficient
- ii. Content repurposing gives your existing content the chance of recovering the lost rank
- Some Content repurposing Ideas
- 1.Make a video and add it with your blog post
- 2.Repurposing old videos to create a video tutorial
- 3.Turn your blog posts into a book
- 4.Add Infographic to existing pages
- 5.Turn your content into Reddit posts
Benefits of Content Repurposing
There are many benefits of content repurposing. Some of them are:
i. Content repurposing is efficient
The content repurposing process is efficient and helps in the reduction of the cost of content creation.
A content creator can create a new piece of content using old information by just adding updated information, stats and graphical presentations.
This process is faster than creating a new piece of content from scratch because it requires less time and resources to produce.
ii. Content repurposing gives your existing content the chance of recovering the lost rank
Content repurposing is a content strategy that allows you to reuse your existing content. This is a great way to create new content without having to spend time and money creating it from scratch.
Updated content that matches the relevancy of current search patterns always have the better chance to rank on SERP.
Some Content repurposing Ideas
1.Make a video and add it with your blog post
This is a very common practice in today’s digital world. With the advancement of technology, video content is becoming more and more popular. It can help you to boost your blog post engagement and reach out to a wider audience.
2.Repurposing old videos to create a video tutorial
The goal of this project is to repurpose old videos into a video tutorial for a product or blog or service. For instance, you have published 10 short videos earlier about content marketing. You can create a content marketing tutorial by customise those old videos, add some new videos and organising them in a chronological order.
3.Turn your blog posts into a book
To make your blog posts into a book, the first step is to create a table of contents. This will help you organize your posts in the right order and decide which ones you want to include in your book.
A table of contents should include the title, date, and URL for each post. It should also include any tags that you might want to use for each post.
Once you have your table of contents, it’s time to start writing. If you’re just starting out with this process then it’s best if you write one chapter at a time so that you can focus on one topic at a time without getting overwhelmed by all of the content that needs to be written.
It can be a hectic task to find out content that needs to repurpose. You can seek assistance from an SEO agency in Sydney, they will conduct a complete content audit and suggest you the contents that needs to be repurposed.
4.Add Infographic to existing pages
Infographics are visual representations of information. They are typically presented as a chart, graph, or diagram with interesting and relevant data. They can be used to make complex ideas easy to understand or as a way to share knowledge with readers.
5.Turn your content into Reddit posts
Reddit is a social media platform that has an active community of over 330 million users. It is also the world’s fourth most visited website. Redditors are a passionate audience and they have very high expectations for quality content.
Redditors are looking for content that is entertaining, educational, or insightful. If you want to produce quality content on Reddit, you need to take into account the following:
– The headline should be catchy and show why the post is interesting and relevant to the audience.
– The post should have a compelling title that includes keywords in it.
– The body of the post should be engaging and include images, videos, gifs, quotes etc.
– The content should be unique and original as this will help you stand out from other users on Reddit