Among the most effective eCommerce tools for digital marketing, influencer marketing tools do plenty to streamline your influencer marketing into yielding desired results. You will be hard-pressed to find a citizen of the modern world not directly or indirectly influenced by famous industry experts on what they buy.
That makes having an influencer introduce and promote your product or service one of the most guaranteed ways to drive traffic to your website and get conversions in large numbers. But there are so many influencers in every niched-up field, and finding one that fits with your brand persona, marketing style, and budget, and successfully doing business with them can be easier said than done. That’s why influencer marketing tools came to be.
What Types Of Influencer Marketing Tools Are There?
There are three types of influencer marketing tools depending on how deeply they get involved in the A to Z of influencer marketing campaigns, and how they find and categorize their information. Here are the types and their differences:
1. Influencer Marketing Platform
What an influencer marketing platform does is gathering, segmenting, and analyzing data on influencers of a field digitally, and serving them to interested business owners through advanced searchable filters on digital platforms.
2. Influencer Marketing Marketplace
A digitally-run mechanism of collecting and filtering data on influencers, marketplaces are different from their platform counterparts where they insert themselves in the middle at the crucial contract-delivery phase. See, a platform takes the fee from the advertiser, holds on to it until the influencer delivers on their end of the bargain, and guarantees results for the business owners, while a platform only introduces influencers to them and leaves the actual exchange of money for services to the giver and receiver.
3. Influencer Marketing Agencies
Agencies differ from the first two variations in how they gather data on the influencer in the first place. Basically, an agency does the comparison and sift-through by human resources, versus the machine, AI-conducted analysis by the platforms and marketplaces. That makes their information more experienced-influenced, more strategy–based, and more personal.
What Services Does An Influencer Marketing Tool Provide?
The features an influencer marketing tool has and the services they provide are plentiful as they are impactful, here is a list of the most remarkable ones:
1. Social Listening
Tons of conversations are happening on an hourly basis about every little niche of the industry, social listening tools track those conversations and elicit those who assert influence on what people think and choose to spend money on in that industry.
Identifying the influencer based on what you tell the tool you want in terms of budget, geography, marketing and content style, and brand persona compatibility is one of the most important ways an influencer marketing platform can help you. For example, you fill in the form saying you are looking for an influencer for gourmet food in upper east and west New York, who does video recipes on healthy organic food, whose most loyal followers are women, and the platform gives you a shortlist with different influencer calibers, mega, or micro for example, with their respective fees.
The third most important part an influencer marketing tool does is actually reaching out to the influencer on behalf of the business owner and starting a conversation on fees, styles, content, and so on. One of the most common ways is automated, editable pre-written email pitches that are proven effective.
4. Project Management
After getting in contact with an influencer, you need to communicate and negotiate details and specifics, do follow-ups, relay assignments, track delivery, and analyze the outcome, all of which can be done by an influencer marketing tool, all very organized and bump-free.
5. Tracking Trends
In the different social media networks where influencers yield their influence, trends are all that decide things, so tracking trends through hashtags, keywords, and images of the most popular visual, auditory and textual topics and agenda help a lot with both what types of content you should have your influencer use and what influencers are high-achievers at that type of content.
6. Influencer Performance Analysis
Using complex, in-depth, and predictive analytics to gauge engagement, audience sentiment, and response to previous ad campaigns grants dependable data on the success estimation of a given influencer with certain types of brand, content, and audiences.
7. Competition Analysis
Keeping your enemies closer has been good advice as you can analyze them and learn from their success and failure alike. One of the most value-adding services of an influencer marketing analysis is competition analysis both with respect to their influencer marketing efforts and other branches of marketing. Especially since you share the same product, brand feel, and target audience. The data drawn from analyzing their moves can be very tailored and helpful in terms of determining brand health.
8. Engagement Tools Through Comment Response
A side, follow-up service related to influencer marketing is the support given in one of the most important aspects of a marketing campaign: engaging with the audience through meaningful targeted answers to comments after getting traffic from an influencer ad campaign.
9. AI-Powered Detection Of Shifts In Activity Alerting Opportunity, And Threat
How much and what type of interaction and reception audiences of an influencer present is a big indicator of how effective they will be at introducing you to your target audience. So that’s a service artificial intelligence developed into an influencer marketing tool provides, recognizing big changes that mean either an opportunity or a drop in influence level.
10. Build A Shortlist Of Influencers Based On Different Criteria
You have filters like budget, style, niche, and locality, specify them in your influencer marketing tool and it will shortlist a bunch on each criterion, and even find you some with the right overlaps, comparisons, and recommendations for you to make super-informed decisions.
11. Tracking Fake Influencers
One of the biggest touchstones of the scope of influencers’ impact on the brand’s target community is the number of followers and the percentage of their authentic engagement, one of the best ways an influencer marketing tool can help you choose a good influencer is by developing highly effective authenticity filters to weed out fake followers and interactions.
12. Schedule Outreach Emails With Up To 2 Follow-Ups
One of the challenges of arranging ad campaigns is remembering to call and send emails and follow up. You can easily get overwhelmed by the sheer volume of how much detail you need to keep track of, so scheduling pre-written emails to be sent and followed up on can be a godsend service provided by an influencer marketing tool.
Make smart decisions about picking a good website builder like WordPress so you build a website with the right elements and features, make smart decisions with picking the right influencer marketing tool to market your brand to the right audience, and make a smart decision on choosing a website heatmap tool to monitor and optimize your UX, as the combo of these three best practices can guarantee a smile of satisfaction about your ROI.