If you’re a business owner, you will understand that one of the best ways to increase productivity is to incorporate automation tools into a business.
It makes the work easier and automates the process. Although there are a few disadvantages such as investment, when considering the time saving, it is worth it..
Hiring marketing teams may be expensive, and integrating marketing tools is challenging, mainly if you operate on tight budgets.
Marketing is an integral part of any company that wants to grow; many startups use marketing automation tools to reach their audience and increase efficiency and productivity.
Most of these tools automate repetitive marketing activities and streamline workflows like capturing and nurturing leads and launching campaigns.
It helps many companies save time and money while focusing on more critical work on their business.
If you’re looking for the best marketing automation tool for startups, here are 5 tools that could help you:
1. Landing Page tools
If you want your business to grow faster, you need a landing page or funnel builder to help you generate leads and turn them into customers.
You can use many page builders such as Unbounce, Leadpages, ClickFunnels, etc.
They are all-in all-in-one marketing automation tools that guide potential customers through the buying journey.
You can use these tools to design a sales funnel and build high-converting funnels for any business.
Among them, I preferred Unbounce and Clickfunnels software. You can sell an online course, eBook, membership site, or e-commerce store without subscribing to any other external software.
You can learn more about Clickfunnels pricing plans and how you can use it to grow your online business like other top marketers.
● Build sales lead funnels
● secure shopping cart pages
● Create automated email campaigns
● Easy integration with other marketing software
2. CRM Tools
CRM is known as customer relationship management tool to automate most of your work.
There are many CRM tools in the market today for startups to help them in their marketing campaign.
Let’s take a look at the Zoho CRM Tool.
What makes Zoho a favorite marketing tool for startups is its free plan that has almost all the features, like:
● Email marketing: You can create an email using its powerful editor
● Automate sales processes
● It helps to manage and nurture all your leads
● Contact and reach potential leads online
What I like most about this tool is its free plan for any startup to test its features before upgrading to a paid plan.
You can upgrade to Zoho premium plans for advanced features like tracking customers, automating marketing tasks, and robust analytics.
Zoho CRM tool is optimized for mobile users, allowing you to access your contacts and leads anywhere.
Another CRM tool is GoHighLevel CRM software, just like Zoho, but it is more easy to use and friendly interface.
If you’re looking for a new tool to manage your agency and generate leads for your business or your clients, then you may want to learn more about the GoHighLevel software.
3. Email Marketing Tool
Email marketing is essential for any startup to grow its online business.
It is challenging to generate leads without email marketing software that has features such as autoresponder, automation, etc
You can find many email marketing tools on the internet, but most may have some of the features you need for your startup business.
Here are some of the best email marketing software you can check and determine if they fit your business.
DropResponse is a great email marketing solution for startups that want to launch campaigns. It has features to help you build an email list and generate more leads.
The email builder help to design emails and leverage the read-made email templates.
Also, Dropresponse has automation features that help you send emails based on the user’s actions.
It allows you to separate your audience and send targeted emails simultaneously.
GetResponse is an email marketing software that has existed for many years. Thousands of marketers use it to generate leads and grow their online business.
It has all the features any startup needs plus advanced features such as webinar inbuilt, landing pages, analytics, etc.
Semrush is an SEO tool to help you do keyword research, find backlinks, write fantastic SEO content and so on.
It helps you run digital marketing campaigns like SEO, content marketing, and pay-per-click campaigns.
Semrush tool helps you perform on-page SEO and off-page SEO to improve your pages’ visibility. Its keyword research helps to optimize content for search queries and website audits to determine a site’s overall performance.
You can find your competitors’ keywords and rank on SERPs, helping you understand how you stand up against your competition.
It reveals all the insight of marketing strategies of your competitor’s such as paid and organic search, display advertising, and link building.
● Keyword research
● On-page and off-page SEO
● Competitor analysis
● Social media management tools
Hootsuite is a social media management software created to help startups and other marketers create engaging content, get more followers, and become efficient marketers.
The Hootsuite tool allows you to schedule and publish stories, photos, videos and carousels from your desktop or smartphone.
You can track your progress and monitor content performance with visual reports.
Marketing automation tools pave the way for any startup to automate the most difficult tasks while saving money and time.
With these five marketing automation tools, you don’t need to spend budgets to automate your business.
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