In the last few years, search engine optimization (SEO) has changed in many ways. In fact, since 2018 alone, there have been several major changes that have drastically impacted how websites are optimized for organic search results. Here is a look at some of the biggest changes that SEO agencies have reported over the past three years and what they mean for businesses today.
One of the most significant developments in SEO over the past three years has been Google’s shift to mobile-first indexing. This means that Google now crawls, and indexes websites based on their mobile version first, rather than from desktop sites. As a result, businesses should optimize their website for mobile users first—since this is where most searches will take place—in order to improve their organic rankings.
Voice search has also seen a major surge in popularity over the last three years, and businesses should be aware of this new form of search when it comes to SEO. With voice search becoming more commonplace, optimizing for natural language (rather than keywords) is key to ranking well on search engines. As such, focusing on long-tail keywords as part of your SEO strategy can help you reach even more customers through voice searches.
Finally, artificial intelligence (AI) has had an impact on SEO over the past few years as well. AI technology allows Google’s algorithm to better understand content that is written on websites and determine the page’s relevance for specific queries. As such, creating high-quality content that is optimized for both search bots and human readers is essential to the success of any SEO campaign.
These are just a few of the biggest changes in SEO over the last three years. As technology continues to evolve, businesses should stay abreast of new developments in order to stay ahead of the competition when it comes to organic rankings. By keeping up with these changes, SEO experts can ensure that your website continues to perform well on search engines and reach its full potential.